F1 × SYNTAX — Prototype
Accelerate your journey from data foundations to autonomous systems.
350 km/h
Top speed
1,000,000+
Datapoints per weekend
20+
Races a year
<2s
Time to answer
The Context
Formula One is the fastest sport on earth.
Cars reaching speeds of over 350 km/h across 4-day race weekends, 20+ races a year, and hundreds of millions of viewers globally.
The first race took place in the 1950s. Since then, the sport has evolved from mechanical engineering dominance to something far more complex: a real-time, data-driven system.
One thing has grown as fast as the fans' interest — the data behind it.
Today, every millisecond of a race can be measured. Every corner, every braking point, every throttle input — captured, streamed, and stored.
But more data hasn't made the sport easier to understand. If anything, it's done the opposite.
Teams have hundreds of engineers interpreting telemetry in real time.
Fans have… a broadcast feed and a timing tower.
The gap between what's happening
and what you can understand
has never been wider.
The Shift
We don't need more data.
We need better ways to interact with it.
The future of sport isn't dashboards.
It isn't charts.
It isn't static analysis after the race.
It's conversation.
From data to answers
What if you could ask:
Why is one driver faster through sector 2?
How much time is being lost to tyre degradation?
What happens if they pit now?
And get an answer instantly — grounded in real telemetry, not opinion.
Introducing
An AI race engineer.
Apex sits alongside the race and turns live telemetry into answers — combining time-series data, video, and machine learning to explain what's actually happening.
Not just what happened.
Not just visualisations.
Why it happened — and what might happen next.
Why It Matters
This isn't just about Formula 1.
It's about a broader shift happening across every data-rich domain.
The same principles apply to finance, healthcare, energy, and beyond. Wherever there is complex data, there is a need for systems that can interpret, reason, and respond.
The Go-to-Market
We're starting where the signal is strongest.
By building the AI layer on top of live sport, we create a new category: performance intelligence for fans.
Analysts, engineers, and creators who want to understand and explain the sport at a deeper level.
Powering second-screen experiences and giving creators the AI layer to explain the game better.
Ultimately integrating directly into the broadcast itself — real-time insight for every viewer.
The End State
Every fan has access to the same level of insight as a race engineer.
Every moment of the race is explainable.
Every decision is transparent.